Join Alf as he discovers the joy and adventure to be found in everyday new experiences. A first winter snowfall . . . a first trip to the library . . . making a very first friend. . . Alf’s adventures are sure to encourage little ones to embrace and navigate the world around them with curiosity and excitement.

– Bold, unique illustration style with the potential to grow into a lasting brand identity.

– Simple, engaging storytelling that brings everyday first experiences to life.

– An empowering series, inspiring little ones to embrace life’s first milestones with curiosity and joy.